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Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order page isn't easy to use, all other website promotion efforts will be in vain.  Here are the most important points for a successful order page: • Link from the home page and from all product and service pages to the order page. • Give the links on your order page names that your customers can easily recognize: "Order", "Buy", "Store", "Checkout", etc. • Don't hide the price for your products or services. People won't buy if they don't know what they have to pay. • Tell your visitors about shipping costs and state taxes. • Tell your visitors the final price before they have to enter the credit card number. • Tell your visitors who you are and tell them your complete company address. • Offer an unconditional money-back guarantee if at all possible.

It's important that your web pages are interesting to your visitors. Every visitor wants to get a prompt answer to the question "what's in it for me?". In the first paragraph of your web page, you should tell your visitors the following: • what you do • why people should stay on your site • what's in it for your visitors If you don't answer these questions quickly enough, people will go away. People aren't necessarily interested in your product or in your company. You must convince your website visitors with good sales copy. Before starting to write sales copy, make sure that you know your product and that you're passionate about it. You have to fully believe in your product. If you don't, you shouldn't sell it. You cannot write convincing sales copy if you don't stand behind your product. You must be sure that you're doing your customers a favor by offering them your product. 1. What's in i

Create trust       It's very important that your website visitors have trust and confidence in your company. Your customers must trust you. They won't buy from you if they don't. 1. Make sure that your web pages have a professional design Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use blinking text, funny animations or flashy banners on your page. Make sure that all links on your website are intact. Don't use automatically created web pages. Some software programs allow you to automatically create pages that are "optimized" for a special keyword. These doorway pages don't work anymore on search engines (its simply spamming). In addition, human web surfers are turned away by that kind of pages. While doorway pages might look attractive to software programs, web surfers usually hate them. Automatically created doorway pages usually look ugly to human web surfers. Often, they

It's not enough to get many website visitors. If your website visitors don't buy something on your website, then your website promotion efforts will be in vain. Why do visitors sometimes not convert into sales? Follow the tips in this chapter to increase the number of visitors that will become buyers on your website. Accelerate your web pages Web surfers hate to wait for slow loading web pages. If your web pages don't load fast enough, many web surfers will go away without taking a look at them.  No matter how great your product is: if your website is not fast enough, web surfers won't see it. Fast loading web pages are crucial if you want to sell something on the Internet. There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your website on a fast server, you can do the following to improve the loading time of your web pages: 1. Reduc

Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the mai

Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically. What are high authority websites? High authority websites are website that are trusted by Google. In general, high authority websites meet two or more of the following criteria: they are old and established websites that are several years old the websites did not contain spam in the past they have many backlinks from other sites they belong to the most important sites for a particular topic Step 1: find high authority sites Although the PageRank that Google displays in its toolbar is discussed controversially, it is still a good indicator to find authority websites (if the PageRank is 7 or higher). Step 2: get links from these high authority sites When you've found a

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Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back. The update is not just about content farms Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this: The website does not have enough content to be useful (shallow content). The website has poorly written content. The content of the website has been copied from other sites. The content of the website is not useful. With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors. Even high quality pages can be affected The low quality content on part of a website can impact the rankings of the entire website: "It's important

In an online discussion forum, Google asks for feedback: "According to our metrics, this update improves overall search quality. However, we are interested in hearing feedback from site owners and the community as we continue to refine our algorithms. If you know of a high quality site that has been negatively affected by this change, please bring it to our attention in this thread. Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm." Search engine newslets Will Google penalize sites which only link using the nofollow attribute? Facebook hits record $75 billion valuation on SecondMarket. Patent attack on Google open codec faces ' antitrust probe '. Google to buy UK finance comparison site. Google's 2011 plans are "all about mobile". New Go

Dear Valued Customer, Around the world, many are watching as events in Japan unfold following the tragic earthquake and tsunami that took place on Friday, March 11, 2011. At least 350 people have lost their lives and many more are missing. To all those who have lost loved ones, we send you our deepest condolences. We will continue to keep you updated via postings on the SWAT Business Consulting LLC blog website. Many of you are offering your support through humanitarian organizations. Donations toward relief efforts can be made through The HELP Project website. When filling out the donation form, click the In Honor button and enter "Japan Relief" in the Name/Occasion field on the right. Many of you are also offering prayers on behalf of those affected by this event. Let us continue to keep them in our thoughts and prayers. With best regards, SWAT Business Consulting LLC.

3. Design your ad

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Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms. What are content farms? There are two slightly different definitions of content farms: 1.     Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long tail keywords. These sites don't have unique content and they only aggregate the content from other websites to get clicks on their AdSense ads. 2.     Content farms are websites that produce low quality content in bulk. This content is often produced by workers from low-wage countries. The main purpose of these sites is to get high rankings for as many keywords as possible to get clicks on the AdSense ads that are displayed on the site. Sites that copy the content from other websites often ranked higher than the original site in Google's previous algorithm. That's why Googl

Google describes PageRank: “ PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance. ” "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts

Google finally, after 9 months and 3 weeks, executed their PageRank update. Did your site experience any changes with its PageRank value? If you are new to PageRank and/or are interested in knowing why PageRank might be of value to you, contact us. We will help you to get higher page rank for your website to get higher position in organic search results.

WorldHostingDays 2011 WHD is the world's largest hosting event. It is an event that unites all important decision makers of the leading hosting related companies from Europe, America and Asia. The main event is a four-day conference and trade fair that takes place in Germany from March 22 – 25, 2011 . Click here to register yourself for WorldHostingDays 2011.

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Dear Valued Customers, This is the best and more targeted of the advertising methods. You can spend as much money or as little as you like on this. How it works is we create an ad and specify the search terms that you want your ad to come up under. The ad is placed in a search engine. If someone enters a search term you’ve entered, they see your ad. If they click on it you are charged a fee. You are only charged if someone clicks on your ad. The three largest PPC services, we consider listing in are Google, Yahoo, MSN . We are now offering $100 FREE Google AdWords Credits to new & existing customers to get more targeted visitors to website.