Skip to main content

Google launches a new anti-spam algorithm against content farms

Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms.

What are content farms?
There are two slightly different definitions of content farms:
1.    Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long tail keywords. These sites don't have unique content and they only aggregate the content from other websites to get clicks on their AdSense ads.
2.    Content farms are websites that produce low quality content in bulk. This content is often produced by workers from low-wage countries. The main purpose of these sites is to get high rankings for as many keywords as possible to get clicks on the AdSense ads that are displayed on the site.
Sites that copy the content from other websites often ranked higher than the original site in Google's previous algorithm. That's why Google released the algorithm update.
Google's Matt Cutts confirmed the new algorithm:
"[I mentioned] that 'we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.'
That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week."

Less than 0.5% of search queries have significantly different results
Matt Cutts also said that most surfers won't notice the change:
"This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice.
The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content."
The algorithm doesn't seem to be perfect yet
In an online discussion, many webmasters complained that their original sites have suffered while low quality sites still rank well:
"It doesn't matter if it is all 100% unique with tons of backlinks and really well laid out or simply an image. Everything got whacked.
Our out of date non unique ad filled sites are humming along FINE. So what's the message here Google? Write an in depth article that takes 3 days to complete and is linked to by hundreds of companies and gov agencies and loose all positions sitewide while our out of date halfbaked and useless content does fine?"
Should you change your web pages?
Google doesn't like spam. If you want to get lasting rankings on Google, you have to do three things:

Comments

Popular posts from this blog

Unusual Planes Montage

How to convert visitors into buyers? (Optimize your order pages)

Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order page isn't easy to use, all other website promotion efforts will be in vain.  Here are the most important points for a successful order page: • Link from the home page and from all product and service pages to the order page. • Give the links on your order page names that your customers can easily recognize: "Order", "Buy", "Store", "Checkout", etc. • Don't hide the price for your products or services. People won't buy if they don't know what they have to pay. • Tell your visitors about shipping costs and state taxes. • Tell your visitors the final price before they have to enter the credit card number. • Tell your visitors who you are and tell them your complete company address. • Offer an unconditional money-back guarantee if at all possible. ...
FAQ's About Meeting Guests' Technology Needs We are seeing more and more business travelers at our property. How can a telecommunications system help meet their needs? Business travelers are expecting to see more and more of the same services that they receive in their office. The most important amenities to consider are voicemail and High-Speed Internet access, which will be driving factors in their selection of a place to stay. Additional features that will attract prospects include: unlimited local and long distance calling, teleconferencing, videoconferencing, and offering a wireless hotspot (Wi-Fi) on the property. Some of our guests are inquiring about in-room voicemail. Is this going to become an expected amenity? How do I determine if the demand is worth the investment? Voicemail is in demand, especially for business travelers, and it will definitely become an expected amenity over time. The question you need to answer is what percentage or ...