SWAT Business Consulting LLC

FAQ's About Meeting Guests' Technology Needs We are seeing more and more business travelers at our property. How can a telecommunications system help meet their needs? Business travelers are expecting to see more and more of the same services that they receive in their office. The most important amenities to consider are voicemail and High-Speed Internet access, which will be driving factors in their selection of a place to stay. Additional features that will attract prospects include: unlimited local and long distance calling, teleconferencing, videoconferencing, and offering a wireless hotspot (Wi-Fi) on the property. Some of our guests are inquiring about in-room voicemail. Is this going to become an expected amenity? How do I determine if the demand is worth the investment? Voicemail is in demand, especially for business travelers, and it will definitely become an expected amenity over time. The question you need to answer is what percentage or ...

Web Creation Creating a Web site that stands out from the competition Author: John Montgomery The Internet has become a critical marketing channel for the lodging industry in terms of providing information, selling rooms and, most importantly, making hotels visible and accessible on the Web. For the lodging industry, having an independent Web site can be very valuable in driving online searches to your hotel. However, even if your Web site has been professionally designed and is a beautiful electronic brochure for your property, it may not be helping you increase reservations. Unless your Web site is optimized to work with search engines and directories, it’s not driving as much quality traffic to your online front door as it could be. Initial Steps When choosing an online strategy for your hotel, one of your first steps will be selecting a domain name. The following tips can prove to be helpful in building a strong Web presence. Brand Name/Franchise Name . Know your brand ...

Hotel and motel businesses are expanding and so is the demand for them. And, nowadays, most of the booking stuff is done online and if your property is suitably advertised or promoted, you would get more of bookings. For people, who are looking out for letting out their motels or hotel rooms, here is a good online booking engine . Such an engine will give you the flexibility of posting your property on that and to get the booking information. You would also get the confirmation for your bookings for the hotels from your website through fax or email. You would not only be able to increase your revenue but will also make your property noticed.   This is  online booking engine for hotels , which charge on a monthly rate and will help you in earning money.   And, such engines are quite easy to use and to maintain. In fact, these engines will allow the customer to do the bookings easily via mobile or PC. And, not just that, this booking engine will also give some...

Learn more about the mobile web Your customers and site visitors are mobile - are you? There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2010, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to over 5 billion. Your customers are already looking for you on their mobile phones; shopping, seeking, comparing. This is a huge opportunity for your business you don't want to miss. If your business is not on the mobile web, a significant number of your customers won't be able to find you!             How is a mobile web site different than a main or full site? Mobile websites exploit the special characteristics of mobile phones and mobile users to provide the best possible experience. Besides adapting to the smaller screen of a mobile pho...

Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order page isn't easy to use, all other website promotion efforts will be in vain.  Here are the most important points for a successful order page: • Link from the home page and from all product and service pages to the order page. • Give the links on your order page names that your customers can easily recognize: "Order", "Buy", "Store", "Checkout", etc. • Don't hide the price for your products or services. People won't buy if they don't know what they have to pay. • Tell your visitors about shipping costs and state taxes. • Tell your visitors the final price before they have to enter the credit card number. • Tell your visitors who you are and tell them your complete company address. • Offer an unconditional money-back guarantee if at all possible. ...

It's important that your web pages are interesting to your visitors. Every visitor wants to get a prompt answer to the question "what's in it for me?". In the first paragraph of your web page, you should tell your visitors the following: • what you do • why people should stay on your site • what's in it for your visitors If you don't answer these questions quickly enough, people will go away. People aren't necessarily interested in your product or in your company. You must convince your website visitors with good sales copy. Before starting to write sales copy, make sure that you know your product and that you're passionate about it. You have to fully believe in your product. If you don't, you shouldn't sell it. You cannot write convincing sales copy if you don't stand behind your product. You must be sure that you're doing your customers a favor by offering them your product. 1. What's in i...

Create trust       It's very important that your website visitors have trust and confidence in your company. Your customers must trust you. They won't buy from you if they don't. 1. Make sure that your web pages have a professional design Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use blinking text, funny animations or flashy banners on your page. Make sure that all links on your website are intact. Don't use automatically created web pages. Some software programs allow you to automatically create pages that are "optimized" for a special keyword. These doorway pages don't work anymore on search engines (its simply spamming). In addition, human web surfers are turned away by that kind of pages. While doorway pages might look attractive to software programs, web surfers usually hate them. Automatically created doorway pages usually look ugly to human web surfers. Often, they...

It's not enough to get many website visitors. If your website visitors don't buy something on your website, then your website promotion efforts will be in vain. Why do visitors sometimes not convert into sales? Follow the tips in this chapter to increase the number of visitors that will become buyers on your website. Accelerate your web pages Web surfers hate to wait for slow loading web pages. If your web pages don't load fast enough, many web surfers will go away without taking a look at them.  No matter how great your product is: if your website is not fast enough, web surfers won't see it. Fast loading web pages are crucial if you want to sell something on the Internet. There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your website on a fast server, you can do the following to improve the loading time of your web pages: 1. Reduc...

Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the mai...

Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically. What are high authority websites? High authority websites are website that are trusted by Google. In general, high authority websites meet two or more of the following criteria: they are old and established websites that are several years old the websites did not contain spam in the past they have many backlinks from other sites they belong to the most important sites for a particular topic Step 1: find high authority sites Although the PageRank that Google displays in its toolbar is discussed controversially, it is still a good indicator to find authority websites (if the PageRank is 7 or higher). Step 2: get links from these high authority sites When you've found a ...

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Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back. The update is not just about content farms Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this: The website does not have enough content to be useful (shallow content). The website has poorly written content. The content of the website has been copied from other sites. The content of the website is not useful. With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors. Even high quality pages can be affected The low quality content on part of a website can impact the rankings of the entire website: "It's important ...

In an online discussion forum, Google asks for feedback: "According to our metrics, this update improves overall search quality. However, we are interested in hearing feedback from site owners and the community as we continue to refine our algorithms. If you know of a high quality site that has been negatively affected by this change, please bring it to our attention in this thread. Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm." Search engine newslets Will Google penalize sites which only link using the nofollow attribute? Facebook hits record $75 billion valuation on SecondMarket. Patent attack on Google open codec faces ' antitrust probe '. Google to buy UK finance comparison site. Google's 2011 plans are "all about mobile". New Go...

Dear Valued Customer, Around the world, many are watching as events in Japan unfold following the tragic earthquake and tsunami that took place on Friday, March 11, 2011. At least 350 people have lost their lives and many more are missing. To all those who have lost loved ones, we send you our deepest condolences. We will continue to keep you updated via postings on the SWAT Business Consulting LLC blog website. Many of you are offering your support through humanitarian organizations. Donations toward relief efforts can be made through The HELP Project website. When filling out the donation form, click the In Honor button and enter "Japan Relief" in the Name/Occasion field on the right. Many of you are also offering prayers on behalf of those affected by this event. Let us continue to keep them in our thoughts and prayers. With best regards, SWAT Business Consulting LLC.

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Orange Hotel Hotel in Orange, CA - Motel Directory.org

OAKWOOD IRVINE, Irvine, CA - MotelDirectory.org

Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms. What are content farms? There are two slightly different definitions of content farms: 1.     Content farms are scraper sites that aggregate the content from other sources to get high rankings for a variety of long tail keywords. These sites don't have unique content and they only aggregate the content from other websites to get clicks on their AdSense ads. 2.     Content farms are websites that produce low quality content in bulk. This content is often produced by workers from low-wage countries. The main purpose of these sites is to get high rankings for as many keywords as possible to get clicks on the AdSense ads that are displayed on the site. Sites that copy the content from other websites often ranked higher than the original site in Google's previous algorithm....

Google describes PageRank: “ PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance. ” "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts...