SWAT Business Consulting LLC

Learn more about the mobile web Your customers and site visitors are mobile - are you? There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2010, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to over 5 billion. Your customers are already looking for you on their mobile phones; shopping, seeking, comparing. This is a huge opportunity for your business you don't want to miss. If your business is not on the mobile web, a significant number of your customers won't be able to find you!             How is a mobile web site different than a main or full site? Mobile websites exploit the special characteristics of mobile phones and mobile users to provide the best possible experience. Besides adapting to the smaller screen of a mobile pho...

Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order page isn't easy to use, all other website promotion efforts will be in vain.  Here are the most important points for a successful order page: • Link from the home page and from all product and service pages to the order page. • Give the links on your order page names that your customers can easily recognize: "Order", "Buy", "Store", "Checkout", etc. • Don't hide the price for your products or services. People won't buy if they don't know what they have to pay. • Tell your visitors about shipping costs and state taxes. • Tell your visitors the final price before they have to enter the credit card number. • Tell your visitors who you are and tell them your complete company address. • Offer an unconditional money-back guarantee if at all possible. ...

It's important that your web pages are interesting to your visitors. Every visitor wants to get a prompt answer to the question "what's in it for me?". In the first paragraph of your web page, you should tell your visitors the following: • what you do • why people should stay on your site • what's in it for your visitors If you don't answer these questions quickly enough, people will go away. People aren't necessarily interested in your product or in your company. You must convince your website visitors with good sales copy. Before starting to write sales copy, make sure that you know your product and that you're passionate about it. You have to fully believe in your product. If you don't, you shouldn't sell it. You cannot write convincing sales copy if you don't stand behind your product. You must be sure that you're doing your customers a favor by offering them your product. 1. What's in i...

Create trust       It's very important that your website visitors have trust and confidence in your company. Your customers must trust you. They won't buy from you if they don't. 1. Make sure that your web pages have a professional design Your web pages have to look perfect. If necessary, hire a professional web designer. Don't use blinking text, funny animations or flashy banners on your page. Make sure that all links on your website are intact. Don't use automatically created web pages. Some software programs allow you to automatically create pages that are "optimized" for a special keyword. These doorway pages don't work anymore on search engines (its simply spamming). In addition, human web surfers are turned away by that kind of pages. While doorway pages might look attractive to software programs, web surfers usually hate them. Automatically created doorway pages usually look ugly to human web surfers. Often, they...

It's not enough to get many website visitors. If your website visitors don't buy something on your website, then your website promotion efforts will be in vain. Why do visitors sometimes not convert into sales? Follow the tips in this chapter to increase the number of visitors that will become buyers on your website. Accelerate your web pages Web surfers hate to wait for slow loading web pages. If your web pages don't load fast enough, many web surfers will go away without taking a look at them.  No matter how great your product is: if your website is not fast enough, web surfers won't see it. Fast loading web pages are crucial if you want to sell something on the Internet. There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your website on a fast server, you can do the following to improve the loading time of your web pages: 1. Reduc...

Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the mai...

Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically. What are high authority websites? High authority websites are website that are trusted by Google. In general, high authority websites meet two or more of the following criteria: they are old and established websites that are several years old the websites did not contain spam in the past they have many backlinks from other sites they belong to the most important sites for a particular topic Step 1: find high authority sites Although the PageRank that Google displays in its toolbar is discussed controversially, it is still a good indicator to find authority websites (if the PageRank is 7 or higher). Step 2: get links from these high authority sites When you've found a ...