SWAT Business Consulting LLC

Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the mai...

Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically. What are high authority websites? High authority websites are website that are trusted by Google. In general, high authority websites meet two or more of the following criteria: they are old and established websites that are several years old the websites did not contain spam in the past they have many backlinks from other sites they belong to the most important sites for a particular topic Step 1: find high authority sites Although the PageRank that Google displays in its toolbar is discussed controversially, it is still a good indicator to find authority websites (if the PageRank is 7 or higher). Step 2: get links from these high authority sites When you've found a ...

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Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back. The update is not just about content farms Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this: The website does not have enough content to be useful (shallow content). The website has poorly written content. The content of the website has been copied from other sites. The content of the website is not useful. With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors. Even high quality pages can be affected The low quality content on part of a website can impact the rankings of the entire website: "It's important ...

In an online discussion forum, Google asks for feedback: "According to our metrics, this update improves overall search quality. However, we are interested in hearing feedback from site owners and the community as we continue to refine our algorithms. If you know of a high quality site that has been negatively affected by this change, please bring it to our attention in this thread. Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm." Search engine newslets Will Google penalize sites which only link using the nofollow attribute? Facebook hits record $75 billion valuation on SecondMarket. Patent attack on Google open codec faces ' antitrust probe '. Google to buy UK finance comparison site. Google's 2011 plans are "all about mobile". New Go...

Dear Valued Customer, Around the world, many are watching as events in Japan unfold following the tragic earthquake and tsunami that took place on Friday, March 11, 2011. At least 350 people have lost their lives and many more are missing. To all those who have lost loved ones, we send you our deepest condolences. We will continue to keep you updated via postings on the SWAT Business Consulting LLC blog website. Many of you are offering your support through humanitarian organizations. Donations toward relief efforts can be made through The HELP Project website. When filling out the donation form, click the In Honor button and enter "Japan Relief" in the Name/Occasion field on the right. Many of you are also offering prayers on behalf of those affected by this event. Let us continue to keep them in our thoughts and prayers. With best regards, SWAT Business Consulting LLC.

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